Super Bowl LII Champions Campaign

Brand Identity: Super Bowl LII Champions

Working in collaboration with 2 other designers, I spent the better portion of 2018 rebranding the Philadelphia Eagles as the Super Bowl LII Champions.

We assisted other departments within the organization by fulfilling creative requests and providing graphics for social media and digital marketing; as well as outdoor signage, event displays, merchandise and more.

I was specifically tasked with properly implementing the brand guidelines of the Vince Lombardi trophy on all pieces within this extensive campaign and communicated with the NFL office to ensure correct usage.

I am extremely proud to say that I designed and managed the production of once-in-a-lifetime creative requests such as:

2017 World Champions Banner

Unveiled during a nationally-televised game, and will hang in Lincoln Financial Field Stadium indefinitely


Outdoor Signage and event displays

Displayed at Lincoln Financial Field Stadium, Philadelphia


Super Bowl LII Champions Uniform Patch and event displays

Official NFL patch sewn on team uniforms and Eagles merchandise.


Super Bowl LII Ring box – Package Design

Personalize Package design for Eagles Super bowl ring boxes


Headhouse Plaza – Stair Display

Celebratory image of the Lombardi Trophy created for display on lobby staircase