Walter Payton NFL Man of the Year – Viral Campaign

2018 Walter Payton NFL Man of the Year Nominee: Chris Long

In an effort to help Chris Long secure the title: 2018 Walter Payton NFL Man of the Year, we created a promotional campaign to inform viewers of his nomination and how to vote for him.

I created a propaganda style portrait of Chris Long and it became the primary image of the campaign. This graphic appeared on t-shirts, pins, water bottles, web advertisements and even on Dunkin’ Donuts.

Photos of Eagles players donning the t-shirts were posted on the Eagles social media channels and it sent the twitter audience into a frenzy. There was an overwhelming response and desire to have a Vote for Long t-shirt. We even found several online printers who were selling knock-off versions of the t-shirts.



News article highlighting the 2018 Walter Payton NFL Man of the Year Campaign:

https://www.nj.com/eagles/2018/12/heres-how-eagles-players-are-campaigning-for-chris-long-to-win-the-walter-payton-man-of-the-year-award.html