Walter Payton NFL Man of the Year – Viral Campaign

2018 Walter Payton NFL Man of the Year Nominee: Chris Long

In an effort to help Chris Long secure the title: 2018 Walter Payton NFL Man of the Year, we created a promotional campaign to inform viewers of his nomination and how to vote for him.

I created a propaganda style portrait of Chris Long and it became the primary image of the campaign. This graphic appeared on t-shirts, pins, water bottles, web advertisements and even on Dunkin’ Donuts.

Photos of Eagles players donning the t-shirts were posted on the Eagles social media channels and it sent the twitter audience into a frenzy. There was an overwhelming response and desire to have a Vote for Long t-shirt. We even found several online printers who were selling knock-off versions of the t-shirts.

News article highlighting the 2018 Walter Payton NFL Man of the Year Campaign:

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